About Us

EngageJewels was born from the vision of Atush & Mital Kheni, a husband–wife duo who combined their strengths to create something meaningful.

It all began when Atush Kheni, sharp in business, marketing, design, and technology, noticed a huge gap in the Indian jewellery market. Elegant, high-quality jewellery was either too expensive or treated as a luxury reserved for special occasions. But the middle-class families of India the backbone of the country had little access to affordable, daily-wear jewellery.

There was only one challenge while Atush understood the business side, he had no deep knowledge of what Indian women truly look for in jewellery. That’s where Mital Kheni became the guiding light.

Mital’s journey is one of strength and inspiration. A pharmacist by profession and a national volleyball player by passion, she has always lived a life of discipline, dedication, and determination. But beyond her career, she deeply understood what jewellery means to Indian women. To her, jewellery is not just fashion  it’s a symbol of love, tradition, and self-expression.

As a woman herself, she knew the emotions tied to a mangalsutra worn every day, the pride in a simple chain, the joy of wearing earrings to college, and the elegance of a bracelet at work. Her insights became the soul of EngageJewels, ensuring every design speaks to the real stories of Indian women.

Together, in 2024, Mital and Atush launched EngageJewels  a brand built on affordable elegance, modern style, and everyday wearability.

Today, EngageJewels is more than jewellery. It is the story of two people  one who saw the market gap, and one who carried the heart and understanding to fill it building a brand that makes everyday elegance accessible to every Indian woman.

With love,
Mital & Atush Kheni